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From corporations to startups. He held senior management positions at PPF/O2, Dell, LG, and PepsiCo. He then co-founded the startup incubator UP21 and served as its CEO for four years, growing it into the largest of its kind in Central and Eastern Europe. Today, he helps startups and established companies scale their businesses and develop effective strategies.
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He built the Seed Starter VC fund and taught the Czech Republic’s largest bank how to work with startups and invest in venture capital. He was also behind the creation and implementation of BankID, now used by millions of Czechs. With experience in both the corporate world and entrepreneurship, he knows how to turn innovation into practice.
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Law, management, and strategy rolled into one. Honza has worked as a CEO, legal adviser, and strategic consultant in professional football, including roles with the FAČR and UEFA. He has experience managing organizations, developing strategies, and leading teams. Alongside his business work, he also shares his expertise with law students in Prague and Pilsen.
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She gained her experience at O2, where she focused on business strategy, change management, and process design. Today, she specializes in business transformation and process optimization making sure change works not only on presentation slides, but above all in day-to-day operations.
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Rado has more than 13 years of experience across finance, people, B2B sales, and governance. At Unicorn Attacks, he helps companies scale their business, manage finances and B2B sales, design their organizational structure, establish governance, and build a strong operational backbone in short, everything that determines whether a company actually works.
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Jakub has years of experience in international B2B sales and business development, including roles at tesa, 3M, and IQS NANOPTIQS. He understands sales from strategy to execution, and at Unicorn Attacks he focuses on building sales processes that win customers not just create another entry in the CRM.
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Milan connects technology with business. He brings years of experience from Dell and the UP21 startup incubator, where he served as COO. Today, he helps companies develop technology strategies, manage transformations, and find solutions that make sense both technically and commercially.
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Sales is his domain. He helps startups and established companies develop business opportunities, build long-term partnerships, and open doors to new collaborations. He gained most of his sales experience at Telefónica O2, where he held various sales roles over the course of ten years.
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Lucie is responsible for brand communication, social media, and content at Unicorn Attacks. But for her, marketing does not end with hitting the publish button. She draws on her experience in legal marketing and international business to coordinate business events, startup programs, and partnerships.
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He understands finance in the context of the entire business. He draws on his experience at Telefónica and Sberbank in financial and strategic management, business development, and transformation programs. For him, numbers are not just figures in a month-end report they are the basis for deciding where the company should go next.
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She has experience working with both startups and established companies, helping them shape business strategies, manage change, and streamline internal processes. She focuses on process optimization, team development, and creating an environment where both people and businesses can grow sustainably.
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The combination of expertise in brand building, value proposition development, and creative leadership is genuinely valuable to most companies today. Martin led the creative agency Leo Burnett for nearly ten years and his sharp wit is something we particularly appreciate.
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Kateřina keeps the Unicorn Attacks back office running. She draws on her experience at KKCG Group, Digiteq Automotive, and Melitrade to manage day-to-day operations, administration, and internal processes. In short, she takes care of everything no one notices until it stops working.
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Honza designs marketing strategies with clear objectives and measurable impact. He specializes in effective project management, connecting individual activities, and building a strong value proposition—ensuring that neither momentum nor direction is lost along the way.
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Ivana brings experience from the US startup scene and supports startups entering the US market. She helps founders navigate American business culture, establish their first partnerships, and adapt their products and communication to meet the expectations of local customers.
After years of practice in global corporations, agencies and various European markets, we decided to leave our “dreamy” jobs and build a business pitstop to help you calibrate your company in all business areas.
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